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Benefits of a Content Marketing Strategy
A recent article in MediaPost Publications, Tanya Irwin shared the top industries doing well in content marketing and strategies, “Companies Still Lack Content Marketing Skills“. If you read Irwin’s...
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6 Steps to Attract, Connect & Engage Online Audience
Step 1 of 6 Steps to Attract, Connect & Engage Online Audience and turn them into PAYING CUSTOMERS Health care companies recognize that if they are not seen online, then in their consumer’s eyes,...
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How to Come up with Articles for Your Blog
How to Come Up with 30 Articles for the Blog For the past four and half years, I’ve written thousands of articles and blog posts for my company, the adult living and senior care industries. The task of...
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Market Senior Living as a Place Adults Want to Live not Have to Live
Do you suppose the age 50+ adults are changing attitudes and perceptions about living once we “settle in”? Retire isn’t the right word because so many of us would rather “not”, thank you very much. We...
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How to Prepare a Blog Strategy
Step 2 of 6 Steps to Attract, Connect & Engage Online Audience If you’re wondering how to prepare for a blog strategy, I got you covered. In the article, Step 1. Build an Online Presence with a...
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Creating Urgency is not Creating Fear
Creating urgency is not the same as creating fear but oftentimes marketing tactics are fear based. When defining your customer’s behavior, motivation, challenges, and what keeps them up at night – your...
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Third Step to Attract, Connect, Engage an Online Audience
… and turn them into Paying Customers. Step 3. PLANNING YOUR BLOG STRATEGY Step Three in “The Six Steps to Attract, Connect and Engage with Online Users. In Step 1. Build an Online Presence with a...
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Standard Web Copy to Great Web Copy
Standard Web Copy – Great Web Copy – Why Settle? You don’t have to settle on passable and decent copy. Wouldn’t you rather have web content that engages and connects at a deeper level with your...
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How Whole Foods is like Bad Engagement
How Whole Foods is like Bad Engagement A recent article, “How Starbucks is Like Good Copy,” suggests that potential clients may not know the difference between good and not so good copy, but their...
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Step 4 of 6: Attract, Connect & Engage Online Users
Step 4: What to write about If you missed the prior three steps, here they are: Step 3. How to Plan a Blog – clearly lists the elements you need before launching a blog. Step 2. How to Prepare for a...
View ArticleFinding your Customer’s Voice for your Business Blog
Over the last 18 months of publishing a company blog, I’ve come to a clear realization: I’m the worst person to write a blog for my customers. It all started with good intentions. There was so much...
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Content Your Senior and Adult Clients Want
Do You Know What Your Senior or Adult Client Wants? The recent article, “Find Your Customer’s Voice for the Business Blog“, written by Tom Schwab – offers hints why it’s important for adult living and...
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Step 5 of 6 Attract Online Visitors and Keep Them Coming Back
Attract Visitors and Keep Them Coming Back If you missed the first four steps, here they are: Step 4. Attract, Connect & Engage Online Users – write for your audience. Step 3. How to Plan a Blog –...
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Be Found on the Internet
Why Being Found Online is Vital to Growing Leads Do you know business associates who don’t “get” why it’s important to be found on the web? Does it drive you nuts trying to convince them that there are...
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Convert Web Visitors into Customers
Convert Senior Web Visitors into Customers If you missed the first five steps, here they are: Step 5. Attract Visitors and Keep Them Coming Back – retain visitors. Step 4. Attract, Connect & Engage...
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Differentiating Your Home Care and Adult Living Community
Finding ways to make your business standout from the competition and creating the value you offer – remember one thing: value is in the eye of the beholder – your potential customer. Your customer...
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Why You Must Tour a Senior Living Community Before Saying “Yes”
Guest blogger: Michelle Seitzer, SeniorsForLiving.com Virtual tours are great, but they’re no match for the real thing. A hotel tour may reveal stunning photographs of the accommodations and scenic...
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How to Use LinkedIn to Build Business Awareness and Leads
Using LinkedIn to Build Brand Awareness and Leads LinkedIn is a social media network with over 200 million users – a community on the web to build business awareness and leads. This is the place where...
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Showing Customers Who You Are is a Differentiating Factor
Being Authentic is a Differentiating Factor When referring to “be authentic and differentiate” your company, start by reflecting the company culture and personality – through copy, photos, and videos....
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Get Referrals from Healthcare Professionals
Increase Referrals from Medical & Healthcare Professionals By now you know the power of word of mouth referrals. And healthcare professionals are your biggest asset for referrals because patients...
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